MarketMuse supports content strategy by helping teams examine topics, gaps and existing coverage.

MarketMuse supports content strategy by helping teams examine topics, gaps and existing coverage. It suits planning work where the question is what to publish or improve next, rather than simply generating another article.
Group your existing articles by the job they help a reader complete. Look for an unanswered question, then decide whether to update a page or create a clearly different one.
Choose a page with one clear purpose. Compare sources and suggestions, then improve the explanation, examples and internal links that make the content useful to its intended reader.
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