BrandScreen

What BrandScreen does

BrandScreen is an AI-assisted naming and brand screening service for founders, small businesses and teams considering a new product name. It combines signals from trademarks, domains, business entities, social handles and search competition in one report, with a numerical Brand Score and an AI explanation.

The service is useful early in a naming project, when a team wants to compare several possibilities before commissioning a visual identity or buying a domain. The report helps organize obvious conflicts and availability signals; deciding whether a name can legally be adopted requires a broader assessment.

Generate ideas and inspect the signals

The AI name generator accepts a description of the business, target audience, industry and preferred keywords. BrandScreen says suggestions receive an initial trademark, domain and social availability screen. Treat this as a filtered brainstorming list rather than a set of legally cleared names.

A screening report brings the individual findings together so users can inspect the evidence behind the score. The workflow guide identifies USPTO trademark records, domain extensions, Secretary of State filings, social handles and search competition as inputs. These signals answer different questions: a domain can be available while a similar registered trademark still presents a problem.

Claiming and monitoring a shortlisted name

BrandScreen also offers verified public brand pages and a Brand Claimed badge after the founder's relationship with a screened name is checked. The report provides links to official filing sources. A BrandScreen page or badge does not itself register a trademark or create a business entity.

Protect adds recurring checks and email notifications when relevant trademark filings, domains or registrations change. This is useful after a team has narrowed its options or adopted a name, because the original report reflects a particular moment. The documented monitoring schedule is weekly, rather than an assurance that every change is detected immediately.

A practical naming workflow

A founder launching bookkeeping software could describe the product and audience, generate a shortlist and screen each candidate. The team could compare the actual trademark findings, domain choices and social handles instead of choosing only the highest score. It should also investigate similar spellings and pronunciation where those matter to the proposed brand.

Next, take the strongest candidates and their reports to a qualified trademark professional, recheck the preferred domain and handles directly, and decide which assets to register. Monitoring can then follow the selected name. Keeping generation, screening, professional review and registration as separate decisions makes the purpose of each step clearer.

Coverage limits, pricing and access

BrandScreen's disclaimer explains that screening can miss confusingly similar names, design marks, unregistered rights, foreign jurisdictions and recent filings. AI summaries can also misinterpret the collected information. A favorable score is not a guarantee of availability, registration or freedom from another party's rights.

The pricing page advertises free reports and name generation, with Protect displayed at $49 per month for five protected names and a claimed brand page. It identifies USPTO coverage and business-entity searches across five states. Confirm the current generation allowances, report access and jurisdiction coverage in your account before relying on it for a multi-country launch.